I have to be honest with you. So here are some funny opening lines to ambush your Bumble match with that will actually show whether or not you have anything to chat about. The #1 cold call opening line. Whether you've sent this email to a dozen friends five minutes before a new Game of Thrones episode or are the unfortunate friend who has HBO GO -- you know this email. Opening Lines Are Just The Beginning. Sleeknote has everything you need to build an audience, engage website visitors, promote popular products, and more. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'dad1fbc0-d801-4918-90c6-a163306bde24', {}); Originally published Oct 12, 2018 3:48:00 PM, updated October 30 2019, 23 Funny Email Subject Lines Begging to Be Opened, 13 Amazing Sales Memes To Celebrate the End of 2020, 27 Holiday Gift Ideas for the Salesperson in Your Life, "3 bizarre steps to being better at your job", "Revised policy regarding jean shorts at work", "Don't invite Steve to that meeting. Email subject line ideas that are funny, like the one in this example, also compel readers to open your emails. Their humor is bold and not suitable for every brand. Thirty-five percent of email recipients report opening emails based on the subject line alone. Companies selling quirky gifts, novelty socks, or babywear, for example, have a lot to work with. Adding humor to your marketing gives your company personality and, thus, helps you stand out among the competition. Take a look at this example: In this email where BarkBox promotes its 4/20 Day-themed box, the company speaks on behalf of your dog, instead of simply writing “free toys when you sign up.”. They smartly work fun into their conversion elements and, that way, sell to you by putting a smile on your face. Try an uncommon approach and message your silent prospect on a Friday afternoon. Abby Locke , a speaker, writer, and president of Washington DC-based Premier Writing Solutions says “Most cover letters usually begin with lines like, ‘In response to your job advertisement, I’m forwarding my resume for your review and consideration’”. BarkBox goes for the “aww” effect with its humor in both copy and email design. And the description below the image is just as funny: Knowing that this is a fad they have to keep up with, Shinesty even says “We may not financially recover from this” in one of their CTA buttons. So if you need to cleverly ask a colleague for their opinion, shoot them an email with this subject line, followed up with, "Feedback is the breakfast of champions. With 306 billion emails sent and received every day, getting your emails noticed is becoming harder. When you look at it from that perspective, it’s easy to see that it can be just as important as your subject line! It’s not easy writing hilarious emails. Here are some funny email subject lines to make your subscribers laugh. If you don’t want to be bold or risk offending someone, try taking a safer and more subtle approach to humor, like Huckberry’s, and make your emails a tad more fun. ", "C'mon, it's Friday and you're killing time anyway ...", "Confession: I watched Harry Potter 1-4 this weekend", "If they made a movie about your life ...". It's quick, funny, and shows you don't take yourself too seriously. Include a sentence telling them, "Your mom will love how much easier [product/service] will make your life. The type that make you […] "Sorry," by Canadian crooner Justin Bieber, is a song about wanting to reach out to an ex, but worrying too much time has gone by to apologize for past mistakes. It’s no different for brands. Email open rate is the percentage of the total number of subscribers who have opened an email campaign.. Once you've made sure they're in line with your company values and branding, you can really let your creativity loose. Stay up to date with the latest marketing, sales, and service tips and news. Send them this email. Written by Meg Prater Open your email with something like, "You're both great at spotting the next big thing. Speaking of meetings, I'd love to get that demo we've been talking about scheduled. When it comes to humor, Shinesty, indeed, goes the extra mile. Prospect go dark? I'd love to give you a presentation this week.". Since the nature of their niche (personal care) allows, Quip’s emails read like a friend that always makes you smile while giving good advice. What makes Chubbies unique, in my opinion, is the authenticity and personality coming through in their voice of tone. Poo~Pourri, the e-tailer combating bad toilet odors, definitely leverages its niche, one that is quite open to jokes. Some of these are funny the first time you hear it, but some of them are so dated that you won’t be. And headline experts at CoSchedule recommend hitting on people's curiosity to get that magic click. Here’s an example from one of their recent holiday emails: While promoting its Memorial Day collection, Poo~Pourri cleverly combines the holiday theme and its products with reference to the current Corona situation: “Freedom to go anywhere once you can.”. If you’re working from home and want to prioritize comfort without wearing work attire, you can easily relate to Huckberry’s humorous email copy. It’s worth giving a try next time you’re writing weekly newsletters. That’s why, in this post, you’ll see how top e-commerce companies incorporate humor into their email marketing at different levels. An Australian tech and business journalist echoed this: “Great the new unsolicited email intro seems to be, ‘I hope this email finds you well and safe from Covid-19.’ Think of it more as a “given” on your cold calls, pairing it with other tactics to boost your success rates. Take a look at this subject line and sender name Shinesty recently used: Even before you open the email, you get an idea of what to expect. Download our bonus swipe file of humorous email examples to inspire your next campaign. subject line, and open with, "I know you've had a lot on your plate recently. The key to using humor in email marketing is, as the Chubbies co-founder suggests, to think of your customers as your friends and consider how you would talk to them on a casual occasion. So, your task for this email is to rephrase that iconic line in the format of what you're asking your colleague for. Email subject line is the foremost thing that people notice. Next, the copy takes a personal turn as it’s written in the first person and, finally, ends with a little appreciation and a discount code. ", How do you not open this email -- our last from Funny or Die? Nudge visitors to better buying decisions with a personalized digital assistant. Try leading with one of these phrases. The decision to delete or open an email entirely depend on email subject line. Your email address will not be published. These funny email subject lines can help. This is a great example of email subject lines that work. Speaking of funny brands with product advantage…. Marketing automation software. Grab their attention by saying, "It's been a while since we spoke, but I still like you better than my nephew, Theo. The truth is, if no one opens your email, those prospects don’t become leads, contacts, or customers. Save my name, email, and website in this browser for the next time I comment. Happy “Not Monday” Hello from the other side; Here’s the good news: Only [number] more days until Friday; Hope you’re surviving another workweek; I hope you’ve had your coffee already; It’s me again; I’ll keep this short; I’m sorry if this Message sabotaged “inbox zero” for you; Just what you want: another email! We've created a list of 29 great funny opening lines for online dating for you to use the next time someone catches your interest. Chances are, your prospect hasn't. Free and premium plans, Content management system software. And my mom will appreciate me paying her back with the commission I get from this deal.". Free and premium plans, Sales CRM software. So how do you pique a prospect's interest? 10 Opening Phrases to Use in Your Next Email Need to get someone's attention by email? Well here’s 20 other email subject lines you’d just have to open … The preheader said, “It’s a pretty big one, to be honest”. Premium plans, Connect your favorite apps to HubSpot. 13. Huckberry often uses this type of subtle humor in their emails. In case you think that being funny is too hard, check out these Best Opening Lines for Online Dating Messages. In increase email open rates, make sure to set up resending the email campaign to non-openers, using different subject line.. What 19 Event Invitation Email Templates Can Teach You. Every email they send feels honest and personally written, no matter how promotional they are. Next, the company adds a fun twist to the remainder of its email by using what looks like a customer testimonial: Now I don’t know if this is a joke or a real review that inspired the whole email, but it makes a nice addition. This subject line is a callback to the classic romance flick, Notting Hill, wherein Julia Roberts' character says, "I'm also just a girl, standing in front of a boy, asking him to love her." For more information, check out our privacy policy. How to Increase Your Traffic by 63% with Pinterest Ads, How to Create the World’s Easiest Mobile Checkout Experience, Everything You Need to Know About Color Psychology (A Research-Backed Guide), © 2020 Sleeknote ApS. Poo~Pourri uses almost all the wordplay and associations you can think of around going to the bathroom in its email marketing. In the remainder of the email, Chubbies announces that one of their popular products is back in stock, yet, they do this in their authentic, funny tone, too: Thanks to the repeated use of first-person, you can tell that there’s a person behind these emails, and not just a company trying to be funny. As with all things in sales, use good judgement when sending these funny email subject lines. Although there’s nothing inherently funny about this subject line, it makes you wonder what you’re saying goodbye to, and, immediately, prompts you to open the email: In it, the company uses a screenshot of a funny tweet related to the limited-edition product they’re promoting (i.e., “milsheake.”) The company rather states the facts you can relate to in a humorous tone. Granted, Poo~Pourri’s type of humor can be hard to follow unless you’re in the same niche, but the bottom line is to think of the associations around your brand and have fun playing with the words. They probably can't buy your product/service on Amazon. Instead, they state the facts as they are: Sometimes they make too many products and people don’t buy them. So would you mind taking a look at this and giving me your thoughts?". Use this email line when you need to compel your colleague to do something, like fill out a survey, or attend a meeting. "Hope you're doing well," "Just checking in," and "Wanted to follow up" fill their screens faster than Gary Vee drops the F-bomb. In other words, without achieving that first step — getting your emails opened — everything falls apart. Your prospects' and colleagues' email inboxes are inundated with ordinary subject lines all day, every day. Check out this email sent with the subject line “You Break It, We Fix It”: What begins as a story any 20-plus-year-old can easily relate to, turns out to be a promotion for a high-demanded product and its 10-year satisfaction guarantee. Humor it a touchy thing though – it thrives on exclusivity, which isn’t always great if you’re trying to appeal to the masses. Quip, a dental care subscription company, has a great example of that. 2: Bring donuts to the office on a Monday and become everyone's employee of the month. Use this Travelocity-inspired "Need a day at the beach?" A while ago, they sent an email with this subject line: Although there’s nothing inherently funny about this subject line, it makes you wonder what you’re saying goodbye to, and, immediately, prompts you to open the email: In it, the company uses a screenshot of a funny tweet related to the limited-edition product they’re promoting (i.e., “milsheake.”). As emails contain viruses or other irrelevant information, so busy people rarely open their emails. Imagine you can use puppies and cute dogs in your marketing… Well, they can (and they do.). You can click on the printer icon just below and to the right of the contact us menu button at the top of the page or copy and paste the part of the exercise you want onto a word document and then print onto some paper. Swap out "Ask me for a demo" for "Ask me to send over the contract" or "Let's schedule that follow-up call." What’s more, we like people who are similar to us. ", Have you checked yours lately? What’s more, BarkBox carries the fun into all its marketing activities. If you’re willing to spice up your emails with humor, but missing the right inspiration to do so, take a look at these seven funny email examples sent by our favorite brands. What’s more fascinating is how the company combines this wordplay with different types of emails, be it for the holidays or upcoming sales. Remember to pick timely and relevant topics, and avoid sensitive areas that may offend some people. Phrase your email to follow up to your subject line. Follow up with, "On second thought, you should definitely invite Steve to that meeting. According to Robert Cialdini’s “liking” principle, we say yes to requests made by people we know and like, more often than those we don’t. Check out this subject line they recently used: Given the current Corona situation, Huckberry cleverly targets the new normal of our workdays: Zoom meetings. But this is just the beginning, because a response doesn’t mean a … Quip’s subtle, playful, feel-good humor is a great alternative to bold, risky, or quirky humor. But it’s even tougher to find the right inspiration, and that’s what I wanted to help you with today. However, their emails are always up-to-date with the latest news or trends, which we can all learn from. Customize step three for any call to action that fits your email's goal. First, it says nothing. Even if Chubbies’ humor is too goofy for you, you can still learn a lot from their highly personal product marketing. The “Pairs nicely with spreadsheets” subject line from Warby Parker is a … "If they made a movie about your life ... it would include you saving the world, and filling out this survey." Like when you get one of those emails with a subject line “Is this you on pornhub?” You just gotta click! Waiting on your prospect to make the final decision between you and your competitor? As with all things in sales, use good judgement when sending these funny email subject lines. Your subscriber should be able to glance at the email subject and be able to discern what, if anything, they might get by opening it. By John Brandon, Contributing editor, Inc.com @jmbrandonbb. We like companies that can relate to us, and Huckberry’s gentle humor targets exactly that. It's a good-natured way of reminding prospects you're interested in their business. According to the company’s co-founder, Rainer Castillo, the key is to treat your customers like your friends. Struggling to come up with catchy email subject lines that can stand out in a crowded inbox? Everyone wants to make their mom happy. What is Open Rate? 3: Ask me for a demo of [product/service] and save your company so much time they'll be begging to give you a promotion.". Make sure to elicit a laugh by including, "Just kidding, I use my college roommate's distant acquaintance's second nephew twice removed's HBO GO account. With an easily relatable subject line that reads “Don’t be that guy on Zoom. Either way, this Funny or Die subject line should elicit a second look and a laugh. Writing funny emails is tough. Shinesty, an inherently sarcastic apparel brand, knows this well. Connect things that don’t go together. However, if a prospect you've been speaking with for a few weeks suddenly goes dark, these witty subject lines can restart the conversation. Put together a faux dating profile for your product/service listing all of its attributes for them one more time. Confession: I've borrowed a few of these subject lines from Dharmesh Shah, HubSpot's co-founder and CTO, whose many talents include a knack for penning perfectly clickable email subject lines. Follow up with a sentence or two saying, "You may not strike it rich overnight, but you can become more efficient at your job with our [product/service] -- which is kind of like winning $5 from a scratcher!". Humor. Or maybe you just desperately need them to open your emails? Attract their interest with this click-worthy subject line and make your first sentence something like, "If we were your driver, you'd be a 5! Check out this example where Chubbies, first, promotes its stretch shorts by using humorous copy and accompanying photography : Next, they feature two hilarious product reviews: (Although I can’t confirm, these reviews can easily be genuine because Chubbies has a brand community that is just as funny.). And, of course, if you’re interested in this deal, you can grab it anytime by clicking the CTA. Share with us in the comments below. Unfortunately, we can't do anything about that one friend you ordered an Uber for who threw up in the back seat. I bet if you look in your inbox right now, you’ll have 50 emails there from all sorts of people and 95% of them will have boring email subject lines. These rates depend on various factors including the email subject line, relevancy for subscribers, personalization, content, etc.. (Hint: if you need help keeping up with the current meme culture, follow this subreddit.). Free and premium plans, Customer service software. I’ve collected 19 inspiring event invitation email template examples to help you come up with your own event email template, content and design. If you’re unsure about the type of humor that best fits your brand, think about your buyer personas. … It's a versatile and friendly way to give your prospect a nudge to the next step. And it’s not just for the sake of being funny. If You’re Feeling Funny. Rat Poison — Lines to Avoid. You'll reopen the lines of communication in a funny, memorable way. The newsletter itself consists of different sections, with each of them carrying hints of their subtle humor. “What could that sender possibly be thinking?” And this is where your content should come about and make you look not just like another expert, but like the expert. What often sets authentically funny newsletters apart from automated emails is how timely the former are. Browse all our product features. Even if they see this subject line in their inbox on Monday morning, it will stick out and still bring a smile to their face. If you really want to go the extra mile. In another email, sent with the subject line “dry winter hair goodbye!” the company maintains the pop culture style: This time, the company visually recreates the social media feel by what looks like a funny meme shared on Instagram. Function of Beauty’s Pop Culture References. Funny Email Subject Lines A humorous subject line can really stick out among the dry, dull emails surrounding it. Here at HubSpot, we believe that breakfast is the feedback of champions -- and it's also the most important meal of the day. You're either really a fan of this clothing policy or you're really not. As you scroll down, you find out that it’s an email promoting the company’s face masks, but in their unique style: Instead of simply displaying the different mask designs, they turn it into a game, and, unsurprisingly, no matter which hilarious answer you choose, they take you to their product pages. According to Radicati, the average professional receives about 121 emails per day.. That’s a lot of noise to push through if you want to be heard. No matter what the month’s theme is or which product they’re promoting, BarkBox makes sure to keep the same humorous tone in their email marketing. The email subject line is your first impression, so write it very clearly and concise. Bonus points for linking to this lifesaving product. Give visitors the product advice they need, when they need it, using on-site messaging. This email subject line is not provocative, but rather funny and evokes curiosity. You know, the one without pants,” Huckberry makes you open its email without thinking. Timing is everything in humor, and your emails are no exception. If you're following up with a CEO after a conference, you probably don't want to lead with a humorous subject line. Although it’s a reference to the 2004 hit by Kelis, it’s the kind of humor you see on Twitter today, and Function of Beauty funnily features that in a promotional email. This subject line, originally from Brit + Co, taps into that habit. See all integrations. “Wanna Know a Secret?” By Chubbies. This is a brilliant example of how Poo~Pourri can easily apply its humor to different situations because the company owns it. Get ready to have more responses from your favorite matches lining your inbox! While showcasing some of the products included in the sale, Chubbies honestly says “Nobody else will have these”: Chubbies’ authentic tone isn’t only reserved for sales emails. To get subscribers to crack a smile and click open on your email, try combining two things that may not necessarily fit together. … or when they’re back by poopular demand. Because if they had four, they would be chicken sedans!". 3 BONUS TIPS TO IMPROVE YOUR EMAIL SUBJECT LINES. You see someone cute across the room that you'd like to talk to, maybe get to know a little bit better, but don't know what to say to them. Whether they owe you an email reply or feedback on a document, you can phrase your body copy like: "Even after watching 12 straight hours of magical children, I still drafted the deck for our presentation on Thursday. BarkBox’s humor is unique and adorable. Although it is easy to write the funny email subject line you need to be more attentive while writing email subject line for professional use. A good prospecting email might be only four or five lines long. OpenTable: … Not all types of humor work for every brand, however. Use this iconic "Glengarry Glen Ross" line in your subject and make the first sentence of your email read, "... and I'm thirsty." 14. 1 "I see you're from Tuscaloosa. Emails. This is what the email looks like: In it, Shinesty delivers on its word and explains why “pants are optional” by referring to the Corona situation. Here’s another smart example of Poo~Pourri’s highly adaptive wordplay: Even when they promote hand sanitizers, Poo~Pourri can use its signature wordplay, whether it’s for when you need a buttload of hand sanitizer…. And that’s why they’re running this sale. Check out this mystery deal they offer under the name “Scratch ‘n’ save”: Clicking the call-to-action (CTA) button to reveal the deal takes you to a landing page where you see this: Although there’s no mystery deal, BarkBox doesn’t let you go away empty-handed. Once your prospect has eagerly opened this Blu Dot-inspired email, drop a line that says, "Before you start alphabetizing your box sets, set up a 10-minute call with me so I can tell you how organized our [product/service] can make you." Want to reconnect this week? This might not be relevant to every industry, but if you're dealing with B2B prospects, this Warby Parker subject line is a home run. Function of Beauty is an excellent example of that. Your email address will not be published. You’re not alone. Have fun with the steps inside your email. Check out this example where the company simply took a screenshot of an actual tweet they had shared earlier: If you’re speaking to a younger audience, pop culture references are a great place to start. He'll dress like a ghost. To learn more, read our list of the best sales movies next. Include your call to action at the end, and promise not to tell any more jokes if they sign the contract by end of week. Drum roll… In our dataset of 90,380 cold calls, one opening line … Not only because laughter is the best medicine, but also because people like funny brands. Well, yes! When it comes to humor, some brands have a clear advantage over others. You’ve just seen 11 Tinder opening lines that actually work and learned how to write your own. But we can do something about your data storage problem …". Check this spring subject line they recently used: While Quip’s pun makes you giggle (and likely open the email,) it’s also highly relevant for its niche.
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