Federation University Australia Union Collective Agreement 2015 – 2018, All forms are included in the Social Media Instruction Manual, and are also available on federation.edu.au/socialmedia, The Chief Operating Officer and Chief Financial Officer is responsible for monitoring the implementation, outcomes and scheduled review of this policy and its accompanying procedure/s, The Director, Marketing is responsible for maintaining the content of this policy as delegated by the Chief Operating Officer and Chief Financial Officer, The Social Media Coordinator is responsible for the administration support for the maintenance of this policy as directed by the Director, Marketing, an Announcement Notice via FedNews and on the FedUni Policy Central’s Policy Library ‘Recently Approved Documents’ page to alert the University-wide community of the approved Procedure; and, Distribution of emails to University staff. The committee will request additional information if necessary. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization's goals, culture and risk tolerance. I. The Royal Children's Hospital (RCH) aims to use social mediato share information about the RCH, promote RCH stories, support the deliveryof high standards of clinical care, promote consumer engagement with thehospital and foster and strengthen our ties to the community. And doing their utmost to shape word of mouth by treating each customer as though he or she were the … Social media is in constant flux. It’s a perfect way to strengthen customer relationships online. By 2011 that share had risen to half of all Americans, and today 72% of the public uses some type of social media. See EPA’s About PDF page to learn more. You have a direct connection with your audience. The easiest and cheapest way to do that is social media. Learn surprising uses for social media, the privacy risks of sharing, and stay in the loop of what's buzzing on the social scene. Before commencing on social media in a professional university capacity you must identify who you are wanting to communicate with. The longer it is, the more secure it will be. For 2019 survey data on social media and messaging app use, see “Share of U.S. adults using social media, including Facebook, is mostly unchanged since 2018.” A new Pew Research Center survey of U.S. adults finds that the social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives. Use social media to drive traffic to your ecommerce stores. Please refer to section 4D of this document. Anything you post online is in the public domain and is difficult (if not impossible) to erase. Scope: This SOP applies to the IT Unit, Marketing unit and relevant Travel News bulletins. Messages sent through or placed on Social Media websites by users, whether in the form of emails, “status updates”, “wall” messages, tweets, diary entries, instant messages, web log (or “blog”) entries, photographs, videos, etc . Sample Fire Department Social Media Policy (12/20/2016) PURPOSE: The purpose is to provide guidance to Fire Department members to clarify the boundaries between appropriate and inappropriate use of social media by fire department personnel and to provide guidelines on the management, administration, and oversight. Reasons for closing or removing an account may include, but are not limited to: If an account Administrator fails to provide reports as requested by the Social Media Committee, If an account Administrator or contact cannot be found, a duplicate account, or account with a duplicate audience is found, audience interaction is low, with no evidence that the account operates on a cyclical basis, audience numbers are low, with no evidence of a niche interest group, the account appears to have been abandoned. The Social Media Committee will then arrange to meet the applicant to discuss the application. Here are our top 10 tips to stay safe on social media: Use a strong password. Title of SOP Author 1/2013Executive Director Date of E.D. We cover social networks, big and small. This form is available on federation.edu.au/socialmedia or by emailing socialmedia@federation.edu.au, If you believe you require Editor or Administrator access to an account, email socialmedia@federation.edu.au. The Social Media Procedure will be communicated throughout the University via: The Social Media Procedure will be implemented throughout the University via: Minimum IT requirements for studying with us, English and academic preparation programs, Centre for eResearch and Digital Innovation, Health Innovation and Transformation Centre, Giving to Federation University Australia Foundation, Give to Federation University Australia Foundation, Alumni details and involvement opportunities, 1. Read, understand and adhere to relevant University policies and procedures including: Harassment, bullying and privacy policies, The University’s Use of Computing & Communications Facilities Policy. Doing so may result in disciplinary action against the user. Social media is an effective way for the agency to reach people and fulfill its mission to educate and inform the public about protecting human health and the environment. An existing SOP may need to just be modified and updated, or you may be in a scenario where you have to write one from scratch. This social media policy exists to ensure employees, regardless of their positions within [company name], use their social accounts in safe and effective fashions. Instagram – 1 billion MAUs. Consider whether social media engagement could compromise or interfere with your work at the University. In no particular order, the Top 5 Churches That Use Social Media Best: Mars Hill Seattle ( marshill.com ) – Beyond the sometimes polarizingly, yet magnetic personality of teaching pastor Mark Driscoll ( @pastormark ), the church has a very sizeable audience engagement on not just Facebook and Twitter, but also podcasting, Instagram, Pinterest, and YouTube, said Chuang. Employees need to know and adhere to the [Company’s Code of Conduct, Employee Handbook, and other company policies] when using social media in reference to [Company]. Ensure your Dean or Director has approved all users intending to utilise a new or existing social media sites for professional purposes on behalf of the University. Approval 2 Don’t use agency logos for endorsements. 6. A social media strategy plan can be used to help you plan a specific campaign for your product or business across various social media platforms. They could target users within a certain radius or location when creating social ads or boosting organic posts. The Social Media Coordinator can assist in: identifying these criteria; and creating a social media plan. Consider the line between your professional and personal life which can often become blurred through the use of social media. When reviewing social media accounts, the Social Media Committee, or a member of the committee will: Receive the Account Review Form from Administrators. Others use social media for more sustained communication with subjects, such as issuing appointment reminders. Developments in online facilities such as social media sites are fast-changing. In the first instance, the University’s course management system (i.e. Check your privacy settings and consider your own privacy and safety before you broadcast these details. PROCEDURES The following principles apply to professional use of social media on behalf of [Company] as well as personal use of social media when referencing [Company]. Or just use your template for offline options like Outlook. “Social media requires that business leaders start thinking like small-town shop owners. Clearly social media has a big impact on modern businesses. Social media cannot be used as a primary (or singular) source of communication with students by Academic Staff for assessable work requirements. To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser. Besides messaging and calling, users can now use WeChat to shop online and make payment offline, transfer money, make reservations, book taxis, and more. Other ministries outside your organization also get to experience the personal side of the church, and that can attract new members. Respect agency time and property. Timely responses are imperative on Twitter and highly encouraged everywhere else. Taking or posting images of individual people, if they have given their permission. Social media is a powerful tool we use to communicate on a daily basis to tell the Army's story. By the way, social media posts can also be a part of content marketing. As outlined in 4B, Account Administrators are required to provide full account access, or login details to the Social Media Coordinator. Both these strategies could help bring foot traffic to the shop. Do not post content that includes work which is not your own or may infringe copyright or the intellectual property of another person. Hospitals or health systems that choose to use social media or permit practice-related social media use by staff should have in place policies and procedures that • Balance the benefits social media provide with the ob-ligations and liabilities they may create. Many of us log on to social media for a sense of belonging, self-expression, curiosity, or a desire to connect. According to Statista.com, by 2021, 3.09 billion will use social media sites. Express opinions and ideas in an appropriate, courteous and considered manner which both contributes, and is relevant to, the discussion taking place. Staff may use social media or an online discussion tool in their classroom.
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